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The European Travel Commission’s 2013 Transatlantic Conference is designed to be a premier travel and tourism conference where the emphasis lies in the exchange of ideas between innovative and ambitious people. The conference is expected to be an exciting and rewarding day exploring the challenges and opportunities for Brand Europe in North America.
The ETC’s Transatlantic Conference will take place on May 9, 2013 at the New York Public Library. There will be an exceptional selection of panellists as well as a think tank session during the day. Later on, the ETC will host an evening reception at the resplendent Loft and Garden in Rockefeller Center.
Keynote speaker and PBS host Richard Bangs will open the conference with a provocative look at the European roots of adventure travel. Bangs’ extraordinary expeditions and peerless perspective will urge us to redefine adventure in ways that will reinvigorate the destination marketing of Europe. At the other end of the day, silver screen leading man turned travel writer Andrew McCarthy will offer even further insight with anecdotes from his own European journeys.